Lead Growth Marketing Manager, Acquisition
Kit
Lead180 000 USD
About the position
Join a remote team as a Lead Growth Marketing Manager to optimize acquisition strategies and improve brand awareness.
Tech stack
- growth-marketing
- demand-generation
- performance-marketing
- paid-acquisition
- ltv:cac
- creative-testing
- conversion-rate-optimization
- budget-management
- collaboration
- ai-implementation
Requirements
Required:
- 8–12+ years in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS
- Strong understanding of LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based performance measurement
- Experience scaling and optimizing paid channels such as Google, Meta, LinkedIn, YouTube
- Proven success improving marketing efficiency while maintaining or increasing qualified lead volume
Nice to have:
- Experience marketing to high-intent audiences where quality, fit, and long-term value matter more than raw signup volume
- Background in companies focused on profitable growth, efficient acquisition, and disciplined resource allocation
- Experience building or improving attribution, reporting, and decision-making systems that connect campaign performance to business outcomes
Responsibilities
- Own paid acquisition performance and play a key role in how Kit grows across both self-serve and sales-led motions
- Improve performance across existing paid channels, launch focused creative and audience tests
- Grow qualified demand for our sales-led motion by identifying the right segments, offers, channels, and conversion paths
- Build clarity on what is working, where we should invest, and how marketing spend connects to MRR, pipeline, CAC, LTV, and payback
Benefits
- Profit Sharing
- Kit equity
- 401k with a 5% match
- We cover up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered
Recruitment Process
Phone Screen
30 min with our recruiter
Hiring Manager Interview
45 min
Take-home Assignment
Panel Interview
60 min
Phone Screen
30 min with our recruiter
Hiring Manager Interview
45 min
Take-home Assignment
Panel Interview
60 min