Performance Marketing Lead
Feeld
About the position
Join a remote team as a Performance Marketing Lead, responsible for scaling performance marketing efforts and optimizing paid acquisition strategies.
Tech stack
- performance-marketing
- paid-acquisition
- aso
- data-analysis
- creative-testing
- media-planning
Requirements
Required:
- You have owned performance marketing workstreams with clear growth targets, including responsibility for campaign execution, optimisation, reporting, and KPI delivery.
- You have hands-on experience across paid social and/or search, with enough channel fluency to manage performance, ask sharp questions, and partner effectively across Meta, TikTok, Google, Apple, or other acquisition channels.
- You have worked with ASO, app-store creative testing, Custom Product Pages, In-App Events, or similar app-growth surfaces, and are comfortable coordinating specialist partner support.
- You have worked with media agencies or external creative partners and know how to balance collaboration with accountability.
Nice to have:
- You have experience with app growth, subscription businesses, dating, social, wellness, or other consumer products with network effects.
- You have experience with incrementality testing, geo experiments, media mix modelling, or other approaches to measuring paid media impact beyond platform-reported results.
Responsibilities
- Own day-to-day execution and optimisation across core paid acquisition, including campaign setup, pacing, performance monitoring, QA, and testing.
- Operationalize and maintain a structured growth testing roadmap across paid media, ASO, creative, landing pages, audiences, and market-specific opportunities.
- Lead ASO planning and execution, including app-store creative testing, Custom Product Pages, In-App Events, metadata opportunities, and external partner coordination.
- Support management of Feeld’s media agency, including weekly planning, action tracking, performance reviews, creative iteration, and accountability against agreed deliverables.
Benefits
- Flexible working hours
- Unlimited paid time off
- A fully remote working situation
- Home office budget
Recruitment Process
Application Review
Your first conversation with Feeld will be a screening call with our recruiter.
Hiring Manager Interview
Connect you directly with the hiring manager for the role.
Candidate Challenge
An evaluation of the skills relevant to be successful in this role.
Team Interview
Opportunity to meet the team members you might be working with.
Application Review
Your first conversation with Feeld will be a screening call with our recruiter.
Hiring Manager Interview
Connect you directly with the hiring manager for the role.
Candidate Challenge
An evaluation of the skills relevant to be successful in this role.
Team Interview
Opportunity to meet the team members you might be working with.