User Acquisition Manager (Remote)
Mode Mobile
About the position
Join a dynamic team as a User Acquisition Manager, focusing on driving user growth for a suite of utility apps through effective marketing strategies.
Tech stack
- marketing
- data-analysis
- app-store-optimization
- google-analytics
- excel
- tableau
Requirements
Required:
- A bachelor's degree in marketing, communications, or equivalent experience
- 1-4 years of hands-on experience buying mobile app ads with seven-figure monthly budgets while achieving target KPIs
- Strong understanding of ASO — comfortable owning keyword strategy, listing optimization, and competitive positioning in a generic, highly competitive app category
- Proven ability to scale UA efficiently in a mobile-first environment
Nice to have:
- Strong analytical skills, fluent in Excel/Sheets, and familiar with tools like Mixpanel, Google Analytics, Looker, Tableau, and Singular
- Experience with MMPs and performance marketing attribution
Responsibilities
- Plan, launch, and optimize UA campaigns across core paid channels: Meta, Google, TikTok, Programmatic DSPs, and more
- Partner with Steve to run day-to-day UA execution across the utility suite, sharing ownership of pacing, spend efficiency, and KPI performance
- Own or heavily inform ASO strategy for the utility suite — keyword strategy, store listing optimization, and competitive positioning
- Collaborate with creative teams to develop and test ad concepts, messaging, and formats tailored to each app's monetization model
Benefits
- We are a 100% remote-first, global company
- A competitive compensation package
- Participation in the Company's equity plan (for full-time team members)
- Open PTO, generous Company Holidays, and Wellness Days (for full-time team members)