Global Field Marketing Manager
GitBook
MidAbout the position
Lead the development and execution of field marketing strategies to drive engagement and pipeline growth through events and community activities.
Tech stack
- b2b
- event-marketing
- hubspot
- demand-generation
Requirements
Required:
- 7–10 years in B2B SaaS marketing, with experience in field marketing, event marketing, or integrated demand generation
- A ROI mindset, focusing on opportunities and cost per opportunity rather than impressions
- Real operational range, including negotiating contracts and building reports
- Sales credibility to gain trust from AEs and handle budget discussions
Nice to have:
- Taste for creating memorable events rather than forgettable ones
- Comfort with a technical audience, understanding the nuances of developer marketing
- Ownership mindset to define processes and address problems proactively
Responsibilities
- Own the global event calendar and manage industry tradeshows and conferences
- Build activation around major events, including side-events and guest lists
- Create GitBook's own events, defining formats and experiences
- Experiment with community activation through hackathons and events