Vice President of Growth
Feeld
About the position
Join a fully remote team as a VP of Growth, leading the growth strategy across performance marketing and lifecycle. Drive sustainable growth while ensuring brand integrity and member experience.
Requirements
Required:
- 10+ years of experience in growth leadership, with a proven track record of scaling consumer businesses across performance marketing and lifecycle
- Deep experience in DTC and/or subscription models, with a strong understanding of LTV, retention dynamics, and unit economics
- Strong expertise in attribution and incrementality, with a nuanced understanding of measurement limitations
- Excellent communicator and cross-functional leader, able to align teams across marketing, product, and data
Nice to have:
- Fluent across multiple altitudes—able to move seamlessly from high-level strategy and planning to hands-on execution
- Comfortable with ambiguity, with the ability to create structure, clarity, and momentum in undefined or evolving problem spaces
- Entrepreneurial and highly resourceful, with a scrappy, can-do mindset and a bias toward action in fast-moving environments
Responsibilities
- Define and lead the growth strategy across performance marketing and lifecycle
- Own the performance marketing ecosystem end-to-end: channel strategy, account structure, budget allocation, and scaling frameworks
- Build and drive a rigorous experimentation roadmap, establishing a culture of testing across channels, creative, messaging, and lifecycle journeys
- Establish clear measurement frameworks, balancing incrementality, LTV, and payback with broader signals of network health and brand strength
Benefits
- Flexible working hours
- Unlimited paid time off
- A fully remote working situation
- Home office budget
Recruitment Process
Application Review
Your first conversation with Feeld will be a screening call with our recruiter.
Hiring Manager Interview
Connect directly with the hiring manager for the role.
Candidate Challenge
An evaluation of the skills relevant to be successful in this role.
Team Interview
Meet the team members you might be working with on a daily basis.
Application Review
Your first conversation with Feeld will be a screening call with our recruiter.
Hiring Manager Interview
Connect directly with the hiring manager for the role.
Candidate Challenge
An evaluation of the skills relevant to be successful in this role.
Team Interview
Meet the team members you might be working with on a daily basis.